Why Network Marketing Advertising is Paramount To Your Success

There are several methods of network marketing advertising that marketers use to run their MLM campaigns. Some methods work and are very successful, yet other formulas are nothing more than train wrecks waiting to happen.

Unfortunately for everyone involved with MLM enterprises, too many unscrupulous campaign methods have laid waste to this industry. MLM marketing scams have created a lot of distrust, turning many peoples hopes and dreams into MLM nightmares.

Some network marketing advertising promised overnight wealth and downlines of gold. These types of network marketing advertising campaigns only served to waste peoples money and their time.

There are still unscrupulous companies peddling their programs, so make sure your campaign is an honest endeavor. Your campaign should be accurate and true about what you are offering. What type of involvement and the compensation plan that is associated with the MLM opportunity should paint a realistic picture to others.

The best network marketing advertising any one can use for it’s effectiveness is the word-of-mouth method. Create a big enough buzz about your business and others will be motivated to seek you out wanting more info. This is how Amway, the grandfather and pioneer of MLM got it’s start.

Using the print media is still used by some as an advertising tool to market their MLM company. Placing small ads in local publications and national trade and business magazines will often generate solids leads.

With millions of people going online today, the Internet has got to be the number one choice marketers chose for network marketing advertising. Their are several different paths of advertising your business online.

If you don’t know where to begin advertising your MLM opportunities on the Internet, there are more than a few resources to learn how to do this with. There are also hundreds of online companies that specialize in providing this service to you for a fee.

But why is advertising successful for promoting your MLM business? Simply put, if you do not advertise, who will know about the wonderful opportunities your company has to offer others? How would you ever recruit enough independent distributors and consultants that you need to make a downline profitable for yourself?

It is not enough to let a few people know about your business opportunities today. Word of mouth and print ads will afford you only so many leads.

If you want a solid network with a driving work force ready to take advantage of your opportunity, you need to shout it from the rooftop and let everyone know about it! The Internet would offer you one of the largest rooftops to advertise your MLM business from.

2013 Marketing Communications – Six Strategic Tips For Midsized Companies And Nonprofits

Everyone – organizations and consumers alike – continues to be wary of the ongoing negotiations in Washington associated with the fiscal cliff. It will take time to sort out the impact of what finally gets resolved, but marketers know they can’t wait any longer to determine how to aggressively promote their products and services now.

Whether you’re a business-to-business (B2B), business-to-consumer (B2C) or nonprofit marketer, you’ve probably also been overwhelmed by the countless claims, and counter claims, about if – and how – to use all the various forms of “new” marketing tools – social media, mobile, content marketing, email and video. Some experts project the demise of email marketing as social media and video sharing grow in importance. Others stress the need for mobile marketing, while even others shout “Content is King” (first coined by Bill Gates in 1996). All will continue to be important, but these decisions, coupled with the economic environment, means that the marketer’s world is more complicated than ever.

Rather than endlessly pondering these choices, maybe this is the time to put these latest tactics into perspective, and focus on some basic marketing and marketing communications strategies for 2013.

Target Audience Knowledge Trumps Opinion

A deep, reliable and projectable understanding of your existing and potential clients, customers or donors is key to developing effective and profitable strategies and plans. And that means market research.

Marketers should fully understand the wants, needs and attitudes of their target audiences, and how these factors relate to the organization, as well as competition. Facts, not opinions.

Employ market research and monitor social media discussions and behaviors to determine what’s important to your constituents before your tactical plans are developed. In other words, “Look before you leap.”

Embrace The Changing Demographic Landscape

With nearly 315 million people in the US alone, the dramatic growth of older consumers is significant and should be recognized. Does your customer and prospect planning take them into consideration? And does your planning recognize that:

  • 21 percent of the workforce is now 55+ years of age, and they plan on working well past traditional retirement age;
  • The number of people 65 and older was 40 million in 2009 but is projected to be 60 million in 2020 (US Census Bureau);
  • While 69 percent of those aged 18 – 49 used social media, only 38 percent of those aged 50 and above use any form of social media.

Acknowledging the growth and absolute size of this huge audience in your planning presents a major opportunity. And, depending on your product or service, you might want to go through this exercise for other demographic groups – Hispanics, Asians, younger people, women, etc. Understand them and make sure you relate to their needs. In summary, “Board a trend, don’t buck it”.

Don’t Discount Traditional Media

New media offers exciting potential and will grow significantly in importance. But that doesn’t mean you should forget about “old” media. Both new and traditional media have value and both should be considered in planning your overall media mix. That means that strategically you need to fully understand their relative effectiveness, not just their efficiency.

And, would it surprise you to learn that traditional media is actually becoming “new” media for some marketers:

  • Commercial and nonprofit marketers will spend $169 billion in direct marketing, representing over half of all US advertising expenditures (DMA’s Response Rate 2012 Report);
  • There were 195 new print magazines launched in 2012 (MediaTrends.com); According to Forrester Research, while consumers discover new brands, products or services by talking to friends (80%) and online searches (79%), television advertising is a strong third (71%);
  • While the average consumer receives 14 – 15 email selling messages a day, the average household receives only 2 – 3 direct mail promotions per day (USPS);
  • Despite the record breaking political spending in 2012, national cable television advertising is still expected to grow by 11 percent, while billboard spending will increase by 5 percent and radio by 3 percent (Zenith Optima).

New versus traditional media should not dominate the discussion. Rather, how you strategically develop your media mix should be on the front burner. Above all, be “media neutral”.

Anniversary Marketing Invigorates Established Organizations

Your anniversary provides an opportunity to leverage your past strengths while communicating your vision for the future. Your history and your plans for the future can have a meaningful impact on an already nervous audience of employees, channel partners and suppliers, much less existing and potential clients, customers or donors. Galvanize them to the road ahead.

A 12 to 18 month fully integrated anniversary marketing program provides a unique opportunity to unify and focus all of your efforts across your constituents. And a 35th anniversary can be as impactful as a 50th or 75th. Just don’t make the mistake of merely adding an anniversary logo to your messaging, or just having a celebratory party. Your message will fall on deaf ears.

Get Better As You Get Bigger

With market turbulence over the past few years, some in the C-Suite question the ability of marketing to profitably drive the organization to new heights. Lack of understanding or lack of trust may be an issue. Maybe it’s time for unbiased, fresh eyes to conduct a marketing communications audit.

This type of audit can provide an apolitical evaluation of your program as a whole, as well as how each marketing communication tactic does or does not meet established objectives. Recommendations from this audit can help everyone understand where improvement is needed, what’s registering with your constituents (internally as well as externally), what subjects and benefits should be stressed and, importantly, provide the organization with an integrated roadmap of how, when and where your messaging should be delivered.

The audit should give you the tools to maximize your marketing communications ROI before significant dollars are committed. Trust and confidence should follow.

Round Out Your Marketing Team

There will be many challenges facing marketers in 2013 and beyond. And, chief among them will be having a dedicated, smart, apolitical team, developing, creating and analyzing marketing communications strategies, tactics and plans to meet the uncertainties ahead.

A lot of smart thinking has already gone into developing the disciplines you need but, like most midsized companies and nonprofits, you may be understaffed and underfunded. Consider partnering with established, media neutral, senior level marketing communications consultants to help your team formulate, refine and implement your programs. Be sure they have extensive experience across brands and industries, as well as a willingness to “tell it like it is” so candor will flourish.

Most probably 2013 and the near future will present marketers with a very rocky road to travel. Hopefully, some of these tips will help, but as Mark Twain once said, “The secret of getting ahead is getting started”.

Internet Marketing Explained Part 3 – Marketing Tools For Your Online Business

So you have decided what your online business model will be. So now the question is, how are you going to get your business in front of consumers? The answer is the ever so talked about, internet marketing. The word internet marketing covers quite a bit of ground. So in this article I want to break down a few things that are all considered internet or online marketing. This is not the how-to, rather it is the what-can be done with internet marketing. Some of the things we are going to cover will work as supporting internet marketing tools, while other can function as a complete business for those who only do internet marketing like affiliate marketers for example. In part 4 of this article we will go into building traffic to your site, we will also discuss other aspects of internet marketing in parts 5, 6, 7 and 8.

If you are ready to start looking at doing some internet marketing for your business you should have already done all the basic research. Your site should be up with all the basic marketing tools on them, and you will know what your target market is. Since I am going to assume that you do not have the marketing tools on there yet, I will go over a few of them as well.

So what internet marketing tools are available for you to use, both on your site and as additional support. The basic ones that you should be aware of and hopefully have on your site is either a newsletter or auto-responder. This requires an opt-in form somewhere on your page that allows you to get a persons email address if nothing else. Most will ask for both a name and email since it allows you to personalize your correspondence with the user. Some other basic tools are of course your copy, images and other content that you can have on your site, but that is pretty much a given. Other tools that can be used on your website as part of internet marketing are for example auctions, coupons, membership areas and of course informational pages. Even though you are not selling the information, it can still be a very valuable tool. Another thing you can do on your site as part of your internet marketing is offer an affiliate program, which of course only works if you are selling something and you are not an affiliate marketer yourself.

The next thing I want to mention as part of internet marketing is SEO. This is what makes the search engines deliver your website as a result when people do specific searches. SEO is a big part of generating traffic to you website, or should we say, it can be a big part if you do it right. SEO has two aspects that are both important and need to be done right in order for your internet marketing to be effective. The two aspects of SEO are on-site and off-site optimization. If you approach your marketing on the internet in a well thought out way, you will automatically be doing off-site optimization, but the on-site will require your direct attention, research and work. SEO does not happen over night and is an ongoing process on your behalf to make sure that your site is steadily climbing up the results on the search engines. If you do your research and understand SEO you will not need to focus specifically on it, rather it is something that is built along side your online business.

Now here is a brief look at some tools that you can use that are not directly related to your website, or on your website. These are the internet marketing tools you can use in combination with your website in order to increase traffic, exposure, brand recognition and if done right you can use some of these tools to increase your turn over rate of lookers to buyers. A few marketing tool you can use are of course the obvious ones like plain advertisements. This can be PPC, PPM or banner advertisements. In addition you can use classifieds, paid registration with directories and local business registration with some of the search engines. This type of internet marketing can vary extremely in price and depending on what kind of investments you are willing to make, may be over your internet marketing budget. This form on internet marketing is extremely effective, if of course they are done right.

Some other forms of internet marketing you can use are things like squeeze pages, social media marketing and email marketing. Squeeze pages are becoming very popular with internet marketers, because you can use them in several ways. This includes using them on your website and/or setting them up to work as a stand alone tool in your internet marketing campaign. A squeeze page or opt-in page as they are also known as is a fundamental tool that requires the use of either a newsletter or auto-responder. Without either of those a squeeze page is useless, because a squeeze page or opt-in page is really nothing more than a tool used to “harvest” names and email addresses of your users. This is done so that you can start utilizing email marketing and establish a relationship with your users, both those who did not buy and those who did buy. Another form of email marketing is buying an email campaign. This can be a very effective way to give your internet marketing campaign a boost. There are vendors out there that offer to do email marketing. This service is provided by companies that normally have spent years building an opt-in list of users that are interested in certain products or services. Email marketing campaigns are normally sold by millions of emails sent and have a pretty good response rate. This means that you can create an email that will be sent to several million users at a time, so if you only get a small fraction of people clicking through to your website it could potentially mean that you get several thousand users to take a look. The last part we want to briefly touch on is a phenomenon that had been up and coming over the last few years. Social media marketing has started to become an internet marketing field of it’s own, with companies often spending quite a bit of the marketing funds focusing on social media marketing. Social media marketing is the term used for internet marketing done on all social networks. A social network is anything that allows users to interact, either in writing, with videos or audio, so as you can guess the term covers almost just as much ground as the them internet marketing does.

All of the terms and the tools we have covered in this part are extremely valuable tools. Even though this list is not complete and does not cover all of the tools available for internet marketers, an internet marketing campaign will consist of a combination of these tools. There are several variations that you can use in order to maximize your marketing efforts and I suggest that you educate yourself about how these tools can be used effectively. Once you learn how to use these internet marketing tools in an effective way, you could be the next internet success story.

Best Affiliate Marketing Network – ClickBank

Affiliate marketing is the best online business from which you can make good money. The best part about this business is that you can start it free of cost. So, no risk involved. All you need to do is just join an affiliate program and start off. If, the results are good, you can even leave your job, sit at home and make money.

There are very few marketers who become successful in this online business. This is only because they just start off directly without getting knowledge about the tactics of marketing. Even some people who know the tactics do not spend time in promoting.

In this article, I will tell you which affiliate program are the best. Just have a look.

To start a new business the best affiliate program that you should prefer is ClickBank. To join this affiliate program just open the site of ClickBank and sign up. After securing the id go to the homepage and click earn commissions. Here you will find the products and links to keep in your website. Choose the product that is best for your site. The listing of the products is according to the popularity of the product.

ClickBank is basically a network using which the merchants promote their products. They give the links to ClickBank for promotion and the webmasters take the links and keep it in their website. This way they earn commission on each sale. ClickBank collects the commission fee from the merchants and give it to the webmasters.

Becoming a ClickBank affiliate is not an easy thing. It demands a lot of hard work to promote the website. You must have the ability to convince customers. This can be done by making a good professional website. Knowledge of search engine optimization, newsletter marketing is also important. You should use all the available free methods to promote your website.

Most important thing is to keep your website up to date. This helps in placing the website in the top ten position of the search engine ranking. Update your website daily. Check new products that are introduced in ClickBank every day.

It is a difficult task to earn commission and become a successful affiliate marketer. You have to do a lot of effort and spend as much time as possible. Development of online business is a slow process so, you have to be patient. It is not a one night work. Work hard and you will definitely get good results.