Multi Level Marketing Advertising Strategy – 3 Hot Ideas to Add to Your Overall Strategy Today

If you’re like most people you want to succeed with your MLM home business, and therefore are looking for a multi level marketing advertising strategy that brings in leads.

Many people are trying things that don’t seem to be working, and getting frustrated.

When you’re frustrated in this industry, you usually lose a lot of momentum and sometimes end up quitting prematurely.

Effective Multi Level Marketing Advertising Strategy

What’s crucial to remember is that your advertising strategies have one end goal in mind, which is to get ultra targeted prospects to your sales funnel.

This means you want people who are actively seeking an opportunity to join.

Your multi level marketing advertising strategy must push their hot buttons, that are going to get them to want to join YOU. You must do this by making them understand that you know what you’re talking about. You want to let them know that by partnering up with you that they’re chances of succeeding are going to be increased.

So here are 3 ways to get people to want to join you…

1) Article Marketing… One of the greatest way to make people see that you’re an expert in the home business…or more mainly the multi level marketing niche is to write articles. There are a few reasons for this. First, people are used to equating that when they see something in print, whether it’s in a book, in a newspaper or magazine, or nowadays just as powerful the internet…they equate that as the writer being an expert in the niche.

Second, writing articles gets you tons of exposure and lends to your credibility. People reading can see right then and there that you know your stuff, and can make up their mind whether or not they want to learn more about you. Article marketing is a great multi level marketing advertising strategy.

2) Get Your Downline Crankin… Your downline is your greatest asset in MLM. They are your sales force, and one thing that people don’t do enough is utilize them as so. It’s not only benefiting you when you motivate and train your downline. Just think of all the lives that you’re changing when you teach people to take their income to the next level.

And for that you get paid a commission, just like any other sales manager in the world.

3) Pick up the Phone… So many people who are struggling in network marketing are afraid to pick up the phone. But it’s those who are using this in their multi level marketing advertising strategy who are killing it. They’re raking it in and growing a huge downline because nobody else seems to want to pick up the phone.

And frankly, your prospects are looking for someone who is going to call them up. They’re looking for actual humans on the other line.

If you’ve got lead capture pages, and you’re not asking for the phone number now’s a good time to start.

So there you have three techniques to add to your multi level marketing advertising strategy that should begin to quickly take your business to the next level if you’ll put them to use.

Network Marketing Training – The Do Or Die For Effective Network Marketing Advertising Success

I know you’ve heard it a million times, but it never ceases to amaze me why 97% of network marketers truly fail in this industry. It’s not because of their lack of experience, lack of funds or lack of leads. It’s simply because of their lack of willingness to break past their barriers and seek assistance in effective training. Many entrepreneurs prefer to spend their time trying to become an expert on their own, instead of closing business. Here is where my amazement sets in.

Why is it that the vocation of a network marketer is considered different to that of an IT Developer, Marketing Manager or Surgeon? Imagine if a Surgeon had the attitude of trying to figure things out on his own until he eventually understood how to get the process of heart surgery correct. On the contrary, these specialized careers require knowledge through education.

Our vocation is no different. To truly succeed in your field, effective network marketing training is a must. The important thing here is “effective.” The level of expertise provided by the training you obtain will determine the level of success you experience. Only consider training that is specific to our industry. Be sure to enroll with a program that is led by network marketers who have already achieved the success you desire. Learn from top earners – nothing less.

Other than working with the best, there are 3 other fundamental features to consider when selecting a training community:

1. Network Marketing Advertising Proficiency

The ability to think like a network marketer is the first thing to learn as it will allow you to develop targeted network marketing campaigns, rather than general ones. Different advertising strategies are required in different markets. Understanding your target market’s needs or fears allows you to aim your advertising message to these emotions and achieve success.

An effective training program will teach you exactly how to identify the most profitable target market and how to create compelling network marketing advertising campaigns so you will have more leads than time.

2. Network Marketing Sales Approach

The next step after acquiring the skill of appropriate advertising is to receive training on how to incite prospects to join your business. Network marketing sales is explicit and mastering it is an art. You need to learn how to position yourself as a leader, after all people join people and not companies. Make sure you associate yourself with a community who has mastered the art of network marketing sales so you too can position yourself as the “hunted rather than the hunter.”

3. Network Marketing Software Systems

To create a unique selling proposition for yourself, this feature is vital when choosing a training provider. The consequence of an effective network marketing software solution on your success in business should not be over-looked. I’m talking about a non-technical solution that is so supreme it combines both your network marketing advertising and you sales efforts into one powerful system. A network marketing software system that brands you as the leader and brings together all the necessary marketing elements into one, is priceless. All you need to do is focus on your core competencies which is speaking to your targeted prospects, building your business and achieving 6 and 7 figure income goals month on month.

If true financial success is what you are after, the best decision you can make is to leverage from the teachings of those who have already achieved what you are setting out to achieve. The ultimate benefit a leading network marketing training program will provide you is the power of having something tangible and valuable to offer your market. Become a top industry earner by shortening your learning curve and educating yourself on the skills required from those network marketers who already know the formula for success.

How to Choose the Best Affiliate Marketing Network

Affiliate marketing is a growing industry and presents a big opportunity for people who want to start their own business. Affiliate marketing networks are the center hub of this industry as these companies bring together merchants and affiliates.

These networks work because affiliates need a reliable way to find offers and merchants need affiliates to help sell their products and services. The problem for many affiliate marketers is that there are so many networks and more are being set up every day. So how do you choose the best affiliate marketing network?

Look for an affiliate marketing network with great reviews – There are many networks you can join but only a few of them will be worth joining. You can get the inside scoop about a network by reading forums, blogs, and review sites.

Some of the things that you should look for are the variety of offers, payout rates, customer support, payout schedules, interface, and accounting. Weigh the pros and cons of each network in order to see if it is worth joining.

Look for a network that has various commission rates – You can’t expect every offer to pay out a high rate. You have to understand that merchants will pay according to their margins and the average price for the products in the market.

However, it’s good to join a network that has offers that pay out a fair commission, low rates, as well as high rates. It’s a sign that there are many different options when it comes to what products to promote.

You also shouldn’t overlook low paying offers as you may find that it is cost effective to market these offers and your promotions can actually be profitable.

Look for a network that gives you options – What if you want to contact the merchant in order to get more ideas on how to promote the offer? What if you want to ask for a higher commission rate than the merchant normally pays? Your affiliate marketing network should give you options on issues such as this.

There are networks that are very strict about their policies, making it harder for you to make more money from your campaigns. Some networks also take 1-3 months to pay your commissions and have high limits. So look at the policies of the network before you go with them.

Look for an affiliate marketing network that attracts great merchants – It’s not always about the offers. It’s also about the merchants. Merchants should understand that they need to help their affiliates become successful.

Ideally, you want a network with merchants that understand Internet marketing and set up their sites to sell the visitor. They should also supply you with promotional material to help you promote their products and services. There are instances where networks will attract merchants with websites that distract visitor from buying or carry poor quality products.

There are some of the qualities you should consider if you’re trying to find the best affiliate marketing network to join. If you want long term success with your affiliate business, working with the right network is critical.

Internet Marketing 101: Online Marketing for Small Business

Introduction

You own a small business. Do you need a website? An Internet presence can be a necessity or a resource-draining boondoggle, depending on your business and your target audience. You shouldn’t build or maintain a website simply because “everyone else has one.” However, even if you own a one-person services company and get all the business you can handle through word of mouth, you can still create an online presence with a minimum of time and expense.

If and when you do develop a business website, you’ll need to make some kind of investment in Internet-based marketing. Consumers increasingly and overwhelmingly use the Internet to research and buy goods and services. This means the competition is robust, and if your site doesn’t announce its presence it will simply sit and gather (virtual) dust in some computer’s memory.

If you’ve convinced yourself that you need to enter the web marketing arena, the following report provides a fundamental primer on the most widely used tactics for both paid and free Internet advertising. Just remember that each of the topics introduced here is complex enough that there are entire books written about them, so if something appeals to you do some additional research before jumping in.

Before You Start

There are two main questions you must ask yourself before starting any marketing efforts, whether on- or offline: “Who is my audience?” and “What are my objectives?”

Audience

The audience for most business marketing activities is obviously past, present, and future customers. However, as in traditional advertising and marketing, it helps to narrow down who you are trying to reach, segmenting your market by age, geography, gender, interests, occupation. Certain methods of Internet marketing, such as pay-per-click ads, allow you to target your customers based on this type of segmentation.

Objectives

We can assume that the overall objective of most marketing is to sell products and/or services, but you may have additional objectives for online marketing. These related objectives will hopefully end up driving increased sales, but they can be more subtle than simply asking customers to buy right now. For example, your online marketing plan might include goals such as these:

  • Support and increase visibility of your company’s brand.
  • Improve search engine rankings.
  • Offer reference information related to your business sector.
  • Increase number of registered users or newsletter subscribers.
  • Drive traffic to your company website.

After defining your audience and marketing goals, you can begin to formulate an Internet marketing strategy and tactics. When getting into online marketing, it is important that you maintain brand consistency. Build on the reputation that you have already established. Your on-line presence should mirror that of your “brick and mortar” presence. Use the same logo and tagline so that people will understand that you are the same company. Having an online presence is a way to build on what you have already accomplished.

In the remainder of this report we’ll look at the most common ways you can use the Internet to deliver your message and start increasing your sales.

Table of Contents

websites

E-Mail

Newsletters

Other Announcements

Search Engine Marketing and Display Advertising

Search Engine Optimization (SEO)

Pay-per-Click (PPC)

Display Advertising

Social Media and Networking

Decide: Who, What, Where, When, and Why?

YouTube, Facebook, Pinterest, Etc.

Twitter

Blogs

Forums & Discussion Groups

Article Placement / E-Zines

Other Internet Marketing Outlets

Wikipedia

Directories

websites

We won’t get into the vast topic of how to build and manage a website, but if you aim to use the techniques described below, it is nearly essential to have one. Most of your marketing efforts will have a “call to action” that involves your audience visiting your website to research products or services, find contact information, sign up for a newsletter, or place an online order. Whatever you are asking people to do in your online promotions, make sure the website allows them to easily complete that task. One other vital component of any business website is an analytics program (Google offers a fairly robust application free of charge), so you can track how well your marketing efforts are working and calculate the return on your advertising investment (ROI).

How can you develop an online presence at little or no cost? There are several companies that offer free site building tools and hosting services. If you go this route, select a company that has a proven track record, so your hard work isn’t wasted when the company goes out of business or suspends the service. A couple of reliable options are Google Sites and Yola. If you have any money in your budget at all, you should probably just spend the less than $100 per year it takes to buy a personalized domain name (for example, “mybusiness.com”) and a Web hosting service. Another potential option, depending on your business and marketing goals, is to create a free blog (see below for more details). The most popular free blogging services as of this writing are WordPress and Blogger.

E-Mail Newsletters

E-mail newsletters provide one of the most highly performing avenues for marketing. You can collect customer e-mail addresses by asking visitors that come to your website to subscribe, by requesting e-mail addresses from anyone who visits your physical location, or by purchasing an e-mail list. To generate a higher rate of readership, make sure the audience is narrowly targeted and has some vested interest in your product. By sending out your newsletter on a regular schedule (weekly, monthly, quarterly, etc.) you can counteract the transient and temporary nature of Internet users by continually reminding them of your company’s existence. Affordable services like Constant Contact can be used to manage mailing lists, statistics, and opt-in/out functions.

Caveat: Sending commercial e-mail messages to people who have not agreed to receive your mailings can result in severe fines and penalties from the federal government per terms of the CAN-SPAM Act.

Newsletter content should appeal to your defined audiences, with industry- or product-related news and events, company-specific news and events, practical reference information, and interesting statistical and demographic information. The newsletter copy should publicize links to appropriate pages within your website.

You will need to maintain one or more separate lists for the purpose of sending targeted messages to particular audiences (see Other Announcements below). You might combine all your lists to send a monthly newsletter, and send other bulletins to past or potential customers as appropriate.

Other Announcements

Other announcements are e-mailings that can consist of press releases, coupons, special notices, or anything you want to communicate specifically to members of one or more e-mail lists.

Search Engine Marketing, Pay-per-Click and Display Advertising

Search Engine Optimization (SEO)

Search engine optimization means constructing a website that is easily crawled by search engine spiders, and it encompasses a variety of techniques designed to improve your site’s (or page’s) ranking in the search engine results page. The goal is for your site to be found by searchers who are looking for sites related to a certain keyword or phrase, for example “little red wagon” if you are in the business of selling toy wagons. SEO can be divided into on-page activities (e.g., amount of content, metadata, links, programming methods and structural issues) and off-page activities (most importantly, obtaining links from other websites to your site).

Pay-per-Click (PPC)

Pay-per-click advertising refers to text ads displayed on search engine results pages (versus “organic” results achieved by SEO) and other sites, usually in the margins. In the case of Google AdWords and Microsoft’s adCenter, you can open an account and specify the keyword(s) that, when searched for, will generate an ad that links to your website. You pay only when a searcher clicks an ad and is directed to your site. In the example below, the key phrase is “little red wagon,” and pay-per-click ads are located at top (in yellow) and in the right-hand column (subtitled “Sponsored Links”). The first organic listing is “Little Red Wagon Foundation.”

A few of the benefits of PPC advertising are that you know exactly how many people view your ads, how many of those viewers click through to your website, and (if you are using a site analytics tool) what they do once they reach your site. You can also start and stop running ads at a moment’s notice, experiment with any number of ads you like, and fund your campaign with as little as $10 to start.

Display Advertising

Display advertising, also called banner advertising, means purchasing ad space on another website and placing a text and/or graphic ad with a link to your site. This technique is generally more complex and expensive than pay-per-click, but can be very powerful if the right message is shown to a tightly focused audience. To achieve optimal click-through rate (CTR), advertise on websites where you assume your target audience is visiting, rather than a general interest website. Most marketers don’t purchase ad space directly from another website, but use a banner ad network to automatically place ads on appropriate websites. A couple of the biggest names in display ad serving are DoubleClick and BurstMedia.

Social Media and Networking

Social networking is the latest buzz in the modern marketing arsenal. If you have any doubt about its impact, especially on the under-40 population, read this list. Small businesses with limited resources should weigh their time spent and the potential benefits carefully, however. It can also be difficult to measure the return on your investment for some of these tactics.

The general principle of “marketing” on social networking outlets is that people who have similar interests will virtually congregate around Web content that discusses that interest. They may be interested in product information in the form of reviews or personal opinion, but hard sale approaches are mostly discouraged and unproductive. Your goal is to become a trusted advisor-which usually means revealing your identity and at least some part of your personality. If that premise makes you uncomfortable, you might still find social networking sites valuable for market research purposes. Find out what people are buying and why, then use that information to help shape your other marketing activities.

The following section describes the more popular social media outlets and sites, but keep your eyes open for new virtual spaces where you might get more attention by getting in on the ground floor.

YouTube, Facebook, Etc.

YouTube allows you to post videos on your own “channel,” a distinct Web page that can be customized and allows for posting links back to your own website. A major positive aspect of this venue is that the number of views is posted and viewers can submit comments, so you know whether your videos are popular and why.

Facebook is considered the model for modern social networking sites. Facebook allows you (individual, corporate, non-profit, etc.) to create a page, attract “likes” and reviews, communicate with followers by posting status updates, photos and videos, and so on.

Although the previously named sites are the most popular in terms of visitors, there are a couple of business-oriented networking sites that may be more useful for making business connections. LinkedIn helps you develop a network of clients, service providers, and subject experts; find business opportunities and partners; post job openings; and more. More detailed advice on best practices for using LinkedIn can be found in many online articles and blogs.

Twitter

Think of Twitter as a mini-blog (see below) that allows you to broadcast messages of 140 characters or less. The messages appear to your “followers” on their phones or computers, as well as on Twitter.com. The biggest challenges are to gain a useful number of followers and to think of something engaging to write to them. If you are a speaker, writer, or performer Twitter can be used to let your fans know what you’re doing and when. If you have a retail store you might let your followers know that you’re offering a discounted item or running a special sale. You should post a Twitter sign-up link on your website, and within your signature line in outgoing e-mail messages. You can also gain followers by following people who work in or comment on your industry, as some Twitter users will follow those who follow them.

Blogs

The word blog originally came from the term “Web log.” There’s no real standard for what a blog is, but most commonly authors use them to comment on (and link to) other online news items, websites, or other Internet content. For the most part, direct selling on a blog is frowned upon and is probably a recipe for driving away potential readers. What do you write about, then? Well, if you run an Internet marketing firm you write about trends in Web marketing, what the search engines are up to, tips for do-it-yourselfers, or what you thought of the latest Hollywood blockbuster. Seriously, read some blogs and you will find all sorts of personal opinion mixed in with professional advice and commentary. The goal of your blog, however, should most likely be to establish yourself as an expert and trusted advisor in your chosen field.

You might also pursue getting your products, services, or website mentioned in related blogs by other industry experts. When a high-visibility blogger mentions a website on his or her blog, the site is exposed to a potential audience of new viewers. Often, blog postings are simply press releases that are picked up by sites that discuss topics related to a particular product or industry. More opportunities (and traffic) in this arena can be realized by developing relationships with individual bloggers.

Additional Tips:

  • Post an article that was written by someone else, just be sure to provide a link to the original article and give credit to the person wrote it. You can then give your commentary on the topic of the article or find a way to relate the information to local trends or challenges.
  • Ask colleagues to be “guest bloggers” by writing articles for you to post, again giving them credit and adding their byline and a link to their website. Using links is a good way to drive additional traffic to their sites so it’s a good trade-off for both parties.
  • Nick Francesco of AskNick.com said, “A blog gets people’s attention and Twitter keeps it.” Consider using these two outlets together.

Forums & Discussion Groups

A forum (also known as discussion group, message board or bulletin board) is a component of a website where users can ask questions, offer advice, or share experiences with others about a certain topic or topics. Nearly every hobby on earth has a number of popular forums wherein members offer their thoughts and feelings on all aspects of their favorite pastime. Contributing a comment (with a link to your website) in discussion groups related to your products or services can create a small surge or spike in traffic, but usually has little long-lasting effect. To maximize effectiveness, target forums on high-traffic sites that have 1,000+ users, and reply to topics with larger numbers of views (relative to other posted topics).

You can easily build your own bulletin board/forum component on your site with free or low-cost software. User forums have the potential to greatly increase the “stickiness” of a site, given a critical mass of traffic required to generate new discussions and keep participants interested in returning. You can start by “seeding” topics on your own, but there won’t be any results until traffic is directed to the forums. The conundrum for small businesses may be the time required to moderate a forum once it becomes successful. One solution is to seek out a volunteer moderator who exhibits a keen interest in your field. A sample of a baseball trading card forum is shown in the screen shot below.

Article Placement / E-Zines

Another avenue for generating incoming links and traffic to your site is the free article market. Article submission (or e-zine) websites allow you to publish articles on a variety of topics. Examples include EzineArticles and ArticleCity.com.

Depending on terms of use, these articles may be used as content on other websites, or collected on the site where submitted. The main objective of most article contributors is to increase their search engine rankings with the placement of backlinks on other reputable sites. Providing reliable and accurate reference information is secondary, and the traffic potential from article readers is questionable.

Obtaining links from article submission sites isn’t likely to improve your site’s search engine rankings much. However, existing content from a print newsletter or other written material can be re-purposed with a relatively small time investment. Be aware that creating articles from your website’s content verbatim may cause search engines to penalize your site, as the search engines take a dim view of text that is republished multiple times (“duplicate content” in search engine optimization terms). Submitting articles to sites with the most traffic will give your site the best chance to be discovered by new readers.

Caveat: Once an article is submitted, you have little or no control over who uses your content and for what purpose, depending on the copyright policies of the site on which the article is posted.

Other Internet Marketing Outlets

Wikipedia

Wikipedia is, essentially, an online encyclopedia. The unique aspect of Wikipedia is that users generate the content, though content must be approved by volunteer editors. Traffic will grow if and when others link to the entry. If you add content, your time commitment will be relatively minor, and the benefits might include improved search engine ranking and a slight increase in traffic to your site. As with other forms of Internet communication, a Wikipedia entry that is essentially a commercial for a product, service, or company will not be viewed positively and is unlikely to be approved by editors.

Directories

Online directories allow Internet users to browse through categories of topics to find websites related to a certain subject. There are directories for businesses, blogs, websites in general, and more. Many directories are free, and some only list you if you pay. The mother of free directories is the Open Directory Project, and by all accounts the best paid directory for business is the Yahoo! Directory ($299 annually). Be aware that you might wait a long time for some of the free directories to list your site, as they may rely on volunteer screeners. Directories not only allow consumers to find you in their listings, they also help get your site indexed in the major search engines. If you submit your site to a directory, make sure to read the submission guidelines and follow them exactly.